Credit no solution to financial mess choking your firm
Financial
challenges are a common problem that afflicts most growing businesses
from time to time. In such situation, almost certainly the involuntary
thought that comes into the mind of the owners or manages is where to
get credit facility.
However, in my interactions with tens of successful business owners seeking external funding is hardly the solution.
Majority
of them concede that external financing should only be sought to
finance growth or marketing, not sorting financial mess already
pillaging a business.
solving financial
crisis in a business
The best way to solving financial
crisis in a business is to honestly establish its cause so that you can
come up with a practical solution.
Most problems in
business have to do with either poor management, which include failure
to control costs, over expansion, failure to collect receivables and
most common low sales or both.
Once you sort management
issues, if they are the cause, the next thing is to embark on
increasing sales. The best source of money in any running business is
always revenue generated from sales. All other measures offer temporary
solutions and are bound to fail if sales aspect is not addressed well.
The first step in increasing sales is to increase the leads generation.
In
marketing, lead generation is the initiation of consumer interest or
enquiry into products or services of a business. This is done through
various ways of promotion to reach out to prospects or potential
customers.
Secondly turn you prospects into customers
by reaching out to them and making the proposition. The more people get
to know you and your products the more you will find customers among
them.
Thirdly, find out what is working for you and
what is not. Mostly not all activities in business generate income for
you. It could be that some products, some sales people and some
marketing strategies are not profitable. Eliminate such blood suckers
and throw your weight into what works.
Then improve
your systems to gain from efficiency. Once you select what works, set
out strategies to improve efficiency on them. For example you can add
value or improve the products that are your cash cow, give your
hardworking employees a better remuneration, resources and training to
equip and motivate them to generate more.
Fourthly, seek
ways of increasing the profit margin. One of the most effective ways of
increasing profit is lowering the cost of producing your product or
service, without decreasing the quality.
If you have to increase the price, then you must justify it by increasing the value.
Finally
stay close to your customers; they are the source of your income. Focus
on increasing your customer satisfaction so that they don’t find
reasons to go to your competitors.
Always remember that
customers are precious, hard to find and very easy to lose. It is
always cheaper and easier to maintain a customer than to find one.
Details and credit: businessdailyafrica.com